Securing Social Media
Written on August 31, 2010 – 12:16 am | by Olivia Oom
The debate surrounding the use of social media technologies by insurance companies has seemingly moved from “if” to “how.”
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Indeed, a new article from New York-based Deloitte, “Building Social Media Into the Game Plan,” reports that whether an insurer decides to implement social media or not, consumers are increasingly viewing and assessing the company brand on their own, through social networking tools.
“As the world becomes ever more empowered by mobile devices and new ways to communicate, the impact and the future of social media cannot be dismissed,” the paper, authored by Howard Mills, director & chief advisor of Deloitte’s Insurance Industry Group and Arun Prasad, senior manager Deloitte Consulting LLP, states. “Recognizing the Read full article…
Tags: Media, Social Media
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